4 Must-Dos for your Educational Videos in 2024

Educational videos are everywhere. From YouTube to Facebook, to Instagram and if you want it to have it more formally, then we can add the names of Udemy and Coursera too.

There are lots of talented professionals who want to pass on the expertise and knowledge to aspirants. And, they’re creating educational videos.

For one, the educational video production cost seems within reach of most marketers.

Additionally, educational content sells best in the form of videos.

Digesting information from videos is a whole lot easier than reading a ton of blogs.

Still, most people tend to struggle in creating educational videos.

They’re doing everything they could do capture attention, but they end up with no engagement at all.

So, in this blog, I’ll walk you through four of the must-dos to create outstanding educational videos for yourself in 2024.

Pen down your video goals

Ask yourself what you want the viewer to do after watching the educational video. Do you want them to sign up for your podcast? Do you have an e-book that is loaded with nuggets of gold? Would you want to give your viewers a little teaser to read it?

Or do you have an online course that you want to sell? Or you just interesting in increasing your followership on YouTube or any other social platform?

Would you like more subscribers?

All of the above are questions that you must ask yourself before you finally pen down the goal of your educational video. It’s best to know your goal from the get go.

Pro Tip: Know your audience

Before you delve into the nitty gritty of producing spell-binding educational videos, you want to take a deep breath and figure out who’re these people that will be watching your content.

Pro Tip 2: Research your competitors

I don’t know about most content creators out there, but having a reference really helps. It’s always best to do in-depth research of your competitors. Jot down what they’re doing.

How are they engaging the customers? What’s there funnel to draw engagement? Would have your team create a better buyer persona than your competitor? If so, then why or what is it?

Make sure to create concise videos

You don’t want to go overboard with the video length. The fact is people today watch a lot of reels on YouTube and other social media. So, if you plan to do a long video, don’t exceed the length of 10 minutes.

In addition, when we speak of concise videos, we don’t necessarily mean you can’t cover much in a short video. You need to plan your video content carefully.

A minute video should be enough to inform, entertain, and even inspire your audience. So, make sure to plan your video content accordingly.

Plan a series of videos for complex topics

You’re already set up with the amount of time you’ve to create a video. Now, it’s best to plan a series of quality videos for your audience’s topic of interest. Remember, these are educational videos, so you need to have an entire video around one core thesis statement.

Plan a playlist, if you believe that there are multiple concepts that needed to be taught. For instance, you want to educate animators and designers on the 15 basic design elements.

It would pay you more, if you can add more depth to each specific element of design in one video at a time. Make fifteen separate videos, each for a key design element. And, then turn into a full-blown playlist.

Not only will you rank on top for the same category of content, but more importantly, viewers or your subscribers can revisit the playlist whenever it suits them. So, you’re not just gaining more views, instantly, but also ensuring that your audience connects with your channel as a mentor in graphic design.

Pro tip: Focus on one topic at a time

Bite-sized educational content works best. Viewers on YouTube know it and they prefer to digest maximum value in the minimum possible time. Therefore, you should have one single objective. Even though it could be really tempting to cover a multitude of concepts in a single video, refrain from it.

Shoot your video

Finally, it’s time to shoot your video. It would be better if you’ve a presenter for the job. Humanizing your video content adds a ton to the engagement level of your video, thereby giving you an advantage over many faceless content creators.

Make sure to mix it up with a variety of camera angles because you don’t want to lose your viewers in the middle of the video. Once you’ve shot your video, make sure to watch it over and over, and see how you can make it more engaging.

Pro tip: Ask yourself would you watch it till the end?

If you won’t watch it till the end, then why would anyone put in their precious time? So, it’s best to invest a lot of effort in making the video as engaging and informative as possible. You can even spice it up with some upbeat music, pop colors, or even some nice little humor.

Bonus:

Above we gave you four of the must-dos for producing outstanding educational videos in 2024. But I guess that’s pretty much all what everyone’s already doing.

As someone who has written tons of YouTube scripts and developed creatives for SaaS tools, I believe there has to be more. So, I’m going to give you, my tip. If you can, there’s always a possibility to entice your viewers with some beautiful animation.

Add some animations

Adding cool animations to your video, won’t just make your video more eye-gazing, but your viewers will have a moment of awe. They won’t forget the content experience they had on your channel.

It has worked with us. So, I’m just dropping the golden nugget for you. Add some animations to light up your educational videos.

Can’t create your educational video?

In case you don’t have in-house resources to pull off the job of creating amazing educational videos, you might be better off outsourcing services to an educational video production company.

Not only do companies bring in a score of the best talent in design and animation, but they’ve creatives who truly understand the mechanics of educational content.

Under their guide, you can produce truly inspiring educational videos.